The TV advert for movie and TV streaming service blinkbox shows a rambler comically attacked by wildlife
We’ve unveiled our latest advertising campaign with a tongue in cheek message – and a pop at some rivals.
The new push, with a TV ad that breaks in ITV primetime this Friday followed by key spots in Britain’s Got Talent on Saturday night, uses the dramatic new movies available in May to point out the ‘dangers’ of the big bad world – and encourage Brits to stay in.
It also hits home the credentials of the service, which boasts considerably more of the 100 top grossing films of the last 18 months than big name rivals, with 76 titles on blinkbox versus just three on Lovefilm Instant and six on Netflix. Read full post →
blinkbox has moved from digital to physical – by giving away popcorn to its most loyal customers.
The movie and TV streaming service has partnered with French gourmet popcorn brand Cheeky Frog to treat thousands of customers to exclusive Christmas themed chocolate orange popcorn.
The luxury snack has been arriving at homes up and down the country, with customers already turning to Twitter to show their appreciation for their unique Christmas gift.
Currently inhaling a bag of chocolate popcorn thanks to @blinkbox, who are BRILLIANT. Go look.
The activity is the first of many ‘small but meaningful gestures’ designed to reward customer loyalty. The gifting initiative is part of an overhaul of CRM led by former Tesco Clubcard executive Kim Palmer who joined blinkbox in June.
Palmer, who reports to Group Marketing Director Kate Simon, is leading a large scale engagement project that will deliver customer centric communications based on behaviour & insight.
Of the new initiative, Palmer said: “We are at the beginning of an exciting journey that will transform the relationship we have with our customers. We wanted to make a gesture with the popcorn to say a heartfelt thank you at our busiest time of year. Our new approach will be about using the insight we continually gather on user behaviour and needs to ensure that customers get the very best from our service.”
blinkbox recently launched a marketing campaign to increase awareness of its ‘latest releases without subscription’ credentials that set it apart from rivals LOVEFiLM, Netflix and Now TV which offer older content and require monthly subscriptions and contracts.
Meanwhile, Jack Rands has joined blinkbox from media agency Carat as Social Media Manager. Rands joined today and reports to Palmer. At Carat Rands worked on clients including Vauxhall, Kellogg’s and Bodyform.
For further information email comms@blinkbox.com or call 020 7092 8771.
About blinkbox
blinkbox has the latest blockbuster movies to watch instantly the same day as DVD, without subscription. The service offers over thousands of quality titles on a growing number of devices including games consoles (Xbox 360 and PS3), iPad, Smart TVs (LG, Samsung, Technika and Philips), Blu-Ray players (Samsung and LG), Technika set top boxes and PCs/Macs. The service is proud to be part of Tesco and has been voted ‘Best online movie service’ by viewers of Channel 5’s The Gadget Show.
blinkbox hits the mainstream with its first ever TV advertising campaign launching this week on ITV1.
The campaign, which breaks on Thursday during I’m A Celebrity…Get Me Out Of Here!, aims to increase awareness of the service’s ‘latest releases without subscription’ credentials that set it apart from services like LOVEFiLM, Netflix and Sky which offer older content and require monthly subscriptions and contracts.
Conceived by creative agency Karmarama, the TV advert shows a struggling boxer whose fortunes are turned around after his cornermen show him the latest releases between rounds. The opening ad shows the boxer inspired by The Amazing Spiderman. He leaps to his feet and defeats his opponent with a series of moves inspired by the comic book thriller which will be available to buy on blinkbox two weeks before its DVD release. Other variations show the boxer psyched up by TV series True Blood and movies Kung Fu Panda 2 and Magic Mike.
The TV campaign is supported by radio, outdoor, digital out of home and print placements that further hit home the ‘latest releases without subscription’ message. All advertising includes the phrase ‘blinkbox to the rescue’, designed to position the service as a solution to ‘entertainment woes’, particularly of those using subscription services.
The TV ad was written by Karmarama and created by award winning director John O’Hagan whose past credits include ads for Toyota, Budweiser, Range Rover and Halfords. Media planning and buying was overseen by Arena Media. There are four versions of the ad in total, with a 10 second tail with a customer offer.
Kate Simon, blinkbox director of sales and marketing, said: “We want to bring clarity to a confusing and cluttered marketplace by showing that blinkbox offers exactly what consumers want – the latest films and TV without subscription.
“We’ve used humour to build awareness of blinkbox and position ourselves as a customer-centric brand coming to the rescue of disgruntled movie and TV lovers who have been left on the ropes by subscription services.”
For further information, please email comms@blinkbox.com or call 020 7092 8771
Notes to editors
blinkbox has the latest blockbuster movies to watch instantly the same day as DVD, without subscription. The service offers thousands of titles on a growing number of devices including games consoles (Xbox 360 and PS3), iPad, Smart TVs (LG, Samsung, Technika and Philips), Blu-Ray players (Samsung and LG), Technika set top boxes and PCs/Macs. The service is proud to be part of Tesco and has been voted ‘Best online movie service’ by viewers of Channel 5’s The Gadget Show.
