blinkbox has moved from digital to physical – by giving away popcorn to its most loyal customers.
The movie and TV streaming service has partnered with French gourmet popcorn brand Cheeky Frog to treat thousands of customers to exclusive Christmas themed chocolate orange popcorn.
The luxury snack has been arriving at homes up and down the country, with customers already turning to Twitter to show their appreciation for their unique Christmas gift.
Currently inhaling a bag of chocolate popcorn thanks to @blinkbox, who are BRILLIANT. Go look.
— Martin Carter (@martinloves) December 19, 2012
The activity is the first of many ‘small but meaningful gestures’ designed to reward customer loyalty. The gifting initiative is part of an overhaul of CRM led by former Tesco Clubcard executive Kim Palmer who joined blinkbox in June.
Palmer, who reports to Group Marketing Director Kate Simon, is leading a large scale engagement project that will deliver customer centric communications based on behaviour & insight.
Of the new initiative, Palmer said: “We are at the beginning of an exciting journey that will transform the relationship we have with our customers. We wanted to make a gesture with the popcorn to say a heartfelt thank you at our busiest time of year. Our new approach will be about using the insight we continually gather on user behaviour and needs to ensure that customers get the very best from our service.”
blinkbox recently launched a marketing campaign to increase awareness of its ‘latest releases without subscription’ credentials that set it apart from rivals LOVEFiLM, Netflix and Now TV which offer older content and require monthly subscriptions and contracts.
Meanwhile, Jack Rands has joined blinkbox from media agency Carat as Social Media Manager. Rands joined today and reports to Palmer. At Carat Rands worked on clients including Vauxhall, Kellogg’s and Bodyform.
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blinkbox has the latest blockbuster movies to watch instantly the same day as DVD, without subscription. The service offers over thousands of quality titles on a growing number of devices including games consoles (Xbox 360 and PS3), iPad, Smart TVs (LG, Samsung, Technika and Philips), Blu-Ray players (Samsung and LG), Technika set top boxes and PCs/Macs. The service is proud to be part of Tesco and has been voted ‘Best online movie service’ by viewers of Channel 5’s The Gadget Show.