In a blow for restaurants and rose sellers everywhere, new research commissioned by blinkbox suggests that Valentine’s Day may be losing its allure as nearly half (42 per cent) of Brits declare it the most ‘overrated’ night out of the calendar year, ahead of New Year’s Eve, Christmas and birthday celebrations.
The sentiment was echoed equally by both men and women, with the findings also revealing that 45 per cent of Brits are opting for a night in this Valentine’s Day with the majority (36 per cent) planning a special meal cooked by their partner followed by a movie. Ten per cent are planning on spending Valentine’s Day with their friends rather than their partners and 2 per cent will be spending the evening flirting on social networking sites.
Those aged 45 – 55 were most likely to have a night out while those staying in are mostly in the 16 – 44 age group indicating that for the young at least, staying in for the most romantic day of the year is the new going out. Read full post →