Today we announce a fully integrated partnership with ITV’s The Big Reunion.
The deal includes sponsorship of the new series, produced by ITV Studios for ITV2, as well as sponsorship of the upcoming live nationwide tour and an off-air licensing agreement.
The partnership, negotiated by planning and buying agency Arena Media, includes an integrated sponsorship package across broadcast, online and mobile platforms. Idents will be produced by Karmarama and will show how using blinkbox music everyday moments can be lit up.
As part of the deal, a number of initiatives will also be activated across off-air and digital platforms. These include brand presence at tour venues, competitions and artist-hosted playlists on the blinkbox music platform. The partnership will also be activated across social media channels including Twitter and Facebook.
The Big Reunion, produced by ITV Studios, features exclusive and explosive accounts from former pop heroes. The first series reunited some of the UK’s favourite bands from the 1990’s and 2000’s including Blue, Atomic Kitten and 5ive. The cast of 2014 includes:
- Eternal (Easther Bennett, Vernette Bennett, Kelle Bryan)
- A1 (Ben Adams, Christain Ingebrigtsen, Mark Read)
- Damage (Jade Jones, Andrez Harriott, Rahsaan J Bromfield, Noel Simpson, Coree Richards)
- Girl Thing (Jodi Albert, Linzi Martin, Anika Bostekaar, Michelle Barber, Nikki Stuart)
- 3T (Taj, TJ, Tayll Jackson)
- 5th Story (Gareth Gates, Dane Bowers, Adam Rickitt, Kavana, Kenzie)
blinkbox music Marketing Director Iain Sawbridge comments: “We are thrilled to have partnered with ITV and The Big Reunion. The show’s cult status will be a great platform to introduce fans of pop music to our playful and mainstream service.”
Mike Barrett, Account Sales Manager at ITV, said: “We are delighted to welcome blinkbox music to ITV with this integrated partnership incorporating on-air sponsorship with live events. We believe The Big Reunion is a great brand fit for blinkbox music and look forward to working with them to make this unique multiplatform partnership a great success.”
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