Tesco apppoints MDs for new blinkbox digital entertainment services

Gavin Sathianathan, MD blinkboxbooks

Gavin Sathianathan

Tesco has appointed the MDs for its three new digital entertainment services, confirmed today as blinkboxmusic, blinkboxbooks and Clubcard TV.

The new digital entertainment services, which complement the existing movie and TV streaming offering acquired by Tesco in 2011, will exist as separate entities united under the blinkbox brand – the home of digital entertainment for Tesco customers.

Gavin Sathianathan joins from Facebook as Managing Director of blinkboxbooks, the eBooks service being developed following the acquisition of Mobcast in September 2012.

Mark Bennett will join the blinkbox family from Sainsbury’s to lead blinkboxmusic, a music service to be rolled out following the acquisition of WE7 in June 2012. Both are expected to launch later in the year.

Meanwhile, former blinkbox Director of Advertising and Sponsorship Scott Deutrom has been appointed MD of Clubcard TV, the free ad supported movie and TV service.

As Head of Retail, EMEA at Facebook, Sathianathan has been responsible for leading the social network’s adoption by the retail industry. As Head of Digital & Cross Channel at Sainsbury’s, Bennett has led the acquisition and development of the retailer’s eBooks and digital video services following previous roles at Microsoft, HMV, Warner and EMI.

Michael Comish, CEO of Tesco Digital Entertainment, comments: “Tesco is one of the UK’s leading retailers of movies and TV, music and books. How customers choose to enjoy those products is changing rapidly as technology changes the way we shop.

“The development of these new services demonstrates our total commitment to providing the very best entertainment as easily as possible for our customers. They allow us to provide even more choice in how customers buy and enjoy their entertainment.

“I’m thrilled to announce the appointment of such high calibre digital leaders to these key roles and look forward to creating digital entertainment services that meet the changing needs of our customers.”

Sathianathan adds: “Technology is changing how people read. Offering a digital book service is an example of what Tesco does best – focussing on the customer and anticipating their needs as the market evolves. It’s a great time to join a team at the vanguard of this shift.”

For more information:

Ben Ayers (blinkbox)   bena@blinkbox.com 07841 724809

Lucy Lowe (Tesco)       Lucy.Lowe@uk.tesco.com 01992 646794

Notes to editors

Tesco’s digital entertainment business

In the last few years Tesco has acquired a number of services to harness the potential of digital books (Mobcast) and online streaming (blinkbox and WE7).


April 2011: Tesco bought a majority stake in video-on-demand pioneer blinkbox

June 2012: Tesco announced it had bought leading digital music platform WE7

Sept 2012: Tesco acquired the award winning digital book business Mobcast





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