Movie and TV streaming service blinkbox has sponsored the UK’s only real-time dynamic snow map – as ‘snowmageddon’ hits Britain.
The service, which offers the latest movies and TV without subscription, has joined forces with the UK Snow Map, which shows UK snowfall in real-time by crowdsourcing snow reports on Twitter, providing a useful guide to reported snowfall across the UK.
As part of the deal, banners on the site direct visitors to the streaming service’s ‘deposit £1 claim £5 credit’ offer, with the prompt ‘Snowed in? blinkbox to the rescue’.
blinkbox will also be offering a free movie rental to some of those struck indoors by monitoring tweets tagged #uksnow.
blinkbox recently launched a marketing campaign to increase awareness of its ‘latest releases without subscription’ credentials that set it apart from rivals.
All advertising includes the phrase ‘blinkbox to the rescue’, designed to position the service as a solution to ‘entertainment woes’, particularly of those using subscription services.
To contribute to the live map of snowfall across the UK, Twitter users must tweet the hashtag #uksnow, with their location in the form of the first part of their postcode, e.g ‘EC1’, and a score out of ten to indicate the severity of the snowfall. Here’s an example. The details are then automatically sucked into the map, contributing to the picture.
Ben Ayers from blinkbox comments: “With the UK seeing significant snowfall, we want to make sure that anyone housebound at least has some great entertainment. Whether it’s our great selection of latest release movies or our superb selection of TV box sets, there’s something for anyone forced to stay in by the Beast from the East.”
Notes to editors
blinkbox has the latest hit TV series and blockbuster movies to watch instantly without subscription. The service offers thousands of quality titles on a growing number of devices including games consoles, Smart TVs, Blu-Ray players, set top boxes and PCs/Macs. blinkbox is proud to be part of Tesco and was voted ‘Best online movie service’ by viewers of Channel 5’s The Gadget Show.
UK Snow Map was founded by Ben Marsh and maps the snowfall across the UK via tweets which include the area postcode and an indication of the snowfall density. Last year the map was sponsored by Vodafone.