Archive | December, 2012

The worst day of Christmas: Frazzled Friday

On the first day of Christmas “my true love sent to me, a partridge in a pear tree”. But what are you likely to get on the worst day of Christmas…Frazzled Friday?

According to a new study from movie and TV streaming service blinkbox, it won’t be a gift of five gold rings. It will more than likely be a blazing row or some much needed ‘me time’ as the nation does its best to recover from an almighty Xmas hangover thanks to an overdose of family, spiralling weight gain and a depleted bank balance.

The study of 2000 British adults reveals that whilst the Xmas season should be one of goodwill to all, our patience and jollity are severely tested come Friday the 28th when over half us (53%) admit that our nerves start to fray. 41% want to plant themselves on the sofa, close the curtains, take the phone of the hook, and escape tensions by watching a movie.

Key amongst the findings was the fact that an astonishing 72% will have spent three or more days with our family and close friends over immediate festive period* – one day too long according to 53% of respondents who admit that come Friday the 28th, they are well and truly sick of the sight of them.

The research reveals that too much time with the family really gets us steaming like a plum pudding straight out of the microwave.  Indeed, hours of compromising over what to watch on telly and too much time with family will leave a staggering 34% of us fantasising about living abroad for the Xmas period.

Tensions also tend to come to a head on ‘Frazzled Friday’ as this is the day that over a quarter of us first take stock of our bank balances post the Christmas celebrations (27%) with over a  third of us (38%) expecting to face up to being overdrawn.

An air of grumpiness fuelled by one too many mince pies will afflict many.  The survey found that the average adult Brit will have piled on 4lbs come the 28th, whilst a third (34%) of men over the age of 40 will not be able to fasten their favourite jeans.

Top irritant over the festive period is likely to be the mother-in-law (24%) followed by our own children (11%).  Grandpa is likely to be the favourite family member, annoying just 1% of those surveyed.

Frazzled Friday Facts:

  • 72% of us will spend at least three days in close proximity to family over the immediate Xmas period
  • Half agree (53%) that family ‘start to smell’ after three days – the optimum time to spend in close proximity being two days (82%)
  • Over a third of Brits (34%) will be overdrawn
  • Average weight gain over the Christmas period will be pegged at 4lbs
  • On average we will have battled through or witnessed five arguments over the Xmas period, with 64% of households witnessing tears
  • On average, we will have drunk the equivalent of 65 units of alcohol per adult
  • 25% are looking at a long cold winter as financial constraints will mean they won’t have another holiday until after Easter
  • And 75% are irritated by New Year resolutions

Matters aren’t helped by the cumulative Christmas hangover; numerous Xmas parties and socials will not only leave us out of pocket but also bloated having consumed (on average) the equivalent of 65 units of alcohol from Friday 21st December to December 28th – that’s just under a bottle of wine a day per person!

And, with New Year just three days away, friends are likely to be asking what your resolution is going to be which irritates the hell out of a whopping 75% of us.

It’s not all bad news, however. The research suggests a number of ways the nation tries to cope with the FRAZZLED FRIDAY blues:

  • 41% plant themselves on the sofa, close the curtains, take the phone of the hook, and escape tensions by watching a movie
  • 13% watch TV alone after sending the rest of their family off for the day “to visit Auntie Sylvia”
  • 5% eat raw vegetables, drink carrot juice and go for a long run

Ben Ayers, spokesman for blinkbox comments: “Too much booze, food and family combined can leave us feeling tetchy at a time when we are supposed to be full of the joys of Xmas.  The perfect tonic for a Frazzled Friday is ome quiet time alone in front of a good movie when you can switch off from family with a bit of selfish escapism.”

Regional and gender differentials

Londoners predict they will have six arguments over Christmas compared with the peace loving inhabitants of the South West who foresee two arguments each over the festive season. People from the North East are set to consume 69 alcohol units compared with 45 in Northern Ireland. Residents in the East Midlands are likely to be feeling blue as their bank balances hit red (31% compared with only 15% in East Anglia)

Notes to editors

Over 2000 British adults were surveyed by One Poll for the blinkbox study

About blinkbox

blinkbox has the latest TV and blockbuster movies and TV to watch instantly without subscription. The service is available on a growing number of games consoles, tablets, Smart TVs and PCs/Macs, thousands of quality film and TV titles. blinkbox is proud to be part of Tesco and was voted ‘Best online movie service’ by viewers of Channel 5’s The Gadget Show.

*Immediate Festive Period includes 22nd, 23rd December, Christmas Eve, Christmas Day and Boxing Day.

 

 

 

 


Aniston and Clooney are Brits’ dream Mayan apocalypse companions

Jennifer Aniston and George Clooney are the Hollywood A-listers most Brits would like to spend their last day on Earth with, according to a blinkbox study to coincide with the Mayan apocalypse.

Inspired by the movie Seeking a Friend for the End of the World which pairs Steve Carell with Keira Knightley, Tesco’s movie and TV streaming service asked 2,000 Brits who would be their end of the world ‘fantasy pairing’.

The men most Brits would like to spend their last night on Earth with:
1. George Clooney
2. Daniel Craig
3. Brad Pitt
4. Ryan Gosling
5. Robert Pattison

The women most Brits would like to spend their last night on Earth with:
1. Jennifer Aniston
2. Scarlett Johansson
3. Penelope Cruz
4. Jessica Alba
5. Christina Hendricks

Ben Ayers from blinkbox said: “Hollywood seems to be obsessed with the end of the world so we thought it would be fun to ask people who they’d like to spend their final moments on Earth with. Let’s face it, if the world’s going to end, we’d all like to go out with a bang and a clinch with our favourite Hollywood star would certainly help to take the edge of things.”

The blinkbox survey also found that on December 21st most (27%) would feel safest in an underground bunker. Over a quarter said home would be the best safe haven, with 6% planning to hide under the duvet.

The Mayan prophecy foretelling the world’s end has captured public imagination across the world. Over half of Britons say they are aware of the prediction and one in ten admits to feeling worried about it.

For further information email comms@blinkbox.com or call  020 7092 8771.

Notes to editors:

blinkbox commissioned OnePoll to conduct the nationwide research amongst 2000 UK adults between 16 November – 20 November 2012.

Best apocalypse movie of all time, according to the UK public:
1. The Day After Tomorrow (28%)
2. Armageddon (18%)
3. Outbreak (13%)

Hollywood’s world endings:
1. Alien Invasion (26%)
2. Virus (16%)
3. Natural Disaster (12%)

Public’s world endings:
1. Asteroid strike (15%)
2. Natural disaster (14%)
3. Nuclear explosion (9%)

The world’s most likely male saviour:
1. Bruce Willis, Harry Stamper in Armageddon (27%)
2. Will Smith, Lieutenant Colonel Robert Neville in I Am Legend (20%)
3. Arnold Schwarzenegger, Jerico Cane in End of Days (8%)

The world’s most likely female saviour:
1. Sigourney Weaver, Ellen Ripley in Aliens (28%)
2. Angelina Jolie, Jane Smith in Mr & Mrs Smith (19%)
3. Uma Thurman, the Bride in Kill Bill (13%)

The woman you would most like to spend your last night on Earth with:
1. Jennifer Aniston (13%)
2. Scarlett Johansson (11%)
3. Penelope Cruz (8%)
4. Jessica Alba (7%)
5. Christina Hendricks (3%)

The man you would most like to spend your last night on Earth with:
1. George Clooney (12%)
2. Daniel Craig (11%)
3. Brad Pitt (9%)
4. Ryan Gosling (4%)
5. Robert Pattison (3%)

About blinkbox

blinkbox has the latest blockbuster movies to watch instantly the same day as DVD, without subscription. The service offers thousands of quality titles on a growing number of devices including games consoles (Xbox 360 and PS3), iPad, Smart TVs (LG, Samsung, Technika and Philips), Blu-Ray players (Samsung and LG), Technika set top boxes and PCs/Macs. The service is proud to be part of Tesco and has been voted ‘Best online movie service’ by viewers of Channel 5’s The Gadget Show.


blinkbox launches revamped CRM programme with ‘surprise and delight’ tactics

blinkbox has moved from digital to physical – by giving away popcorn to its most loyal customers.

The movie and TV streaming service has partnered with French gourmet popcorn brand Cheeky Frog to treat thousands of customers to exclusive Christmas themed chocolate orange popcorn.

The luxury snack has been arriving at homes up and down the country, with customers already turning to Twitter to show their appreciation for their unique Christmas gift.

The activity is the first of many ‘small but meaningful gestures’ designed to reward customer loyalty. The gifting initiative is part of an overhaul of CRM led by former Tesco Clubcard executive Kim Palmer who joined blinkbox in June.

Palmer, who reports to Group Marketing Director Kate Simon, is leading a large scale engagement project that will deliver customer centric communications based on behaviour & insight.

Of the new initiative, Palmer said: “We are at the beginning of an exciting journey that will transform the relationship we have with our customers. We wanted to make a gesture with the popcorn to say a heartfelt thank you at our busiest time of year. Our new approach will be about using the insight we continually gather on user behaviour and needs to ensure that customers get the very best from our service.”

blinkbox recently launched a marketing campaign to increase awareness of its ‘latest releases without subscription’ credentials that set it apart from rivals LOVEFiLM, Netflix and Now TV which offer older content and require monthly subscriptions and contracts.

Meanwhile, Jack Rands has joined blinkbox from media agency Carat as Social Media Manager. Rands joined today and reports to Palmer. At Carat Rands worked on clients including Vauxhall, Kellogg’s and Bodyform.

For further information email comms@blinkbox.com or call 020 7092 8771.

About blinkbox

blinkbox has the latest blockbuster movies to watch instantly the same day as DVD, without subscription. The service offers over thousands of quality titles on a growing number of devices including games consoles (Xbox 360 and PS3), iPad, Smart TVs (LG, Samsung, Technika and Philips), Blu-Ray players (Samsung and LG), Technika set top boxes and PCs/Macs. The service is proud to be part of Tesco and has been voted ‘Best online movie service’ by viewers of Channel 5’s The Gadget Show.


blinkbox snaps up children’s TV shows for Christmas

blinkbox has added a raft of children’s TV programmes following deals with eOne, Aardman, Lionsgate and Cookie Jar.

The subscription-free streaming service has snapped up rights to Peppa Pig (eOne), Shaun the Sheep (Aardman), The Adventures of Paddington Bear, Johnny Test (Cookie Jar) and Poppy Cat (Lionsgate).

The content spree is the latest of many for blinkbox which, in the last six months alone, added over 7,000 titles to its catalogue, making it the destination for the latest movies and TV without subscription.

As with all blinkbox titles, the shows can be accessed on a rapidly growing number of devices, including games consoles (Xbox 360 and PS3), tablets and Smart devices (TVs, Blu-Ray players, set top boxes) as well as PCs and Macs. 

Michael Comish, CEO Tesco Digital Entertainment, said: “We are thrilled to have the hottest children’s programmes on blinkbox, especially as we head into the holidays. This is good news for kids and parents alike.”

blinkbox is the only service in the UK that that can boast such a huge choice of the latest movies and TV releases all without being locked into a subscription.

For further information email comms@blinkbox.com or call 020 7092 8771

About blinkbox

blinkbox has the latest blockbuster movies to watch instantly the same day as DVD, without subscription. The service offers over thousands of quality titles on a growing number of devices including games consoles (Xbox 360 and PS3), iPad, Smart TVs (LG, Samsung, Technika and Philips), Blu-Ray players (Samsung and LG), Technika set top boxes and PCs/Macs. The service is proud to be part of Tesco and has been voted ‘Best online movie service’ by viewers of Channel 5’s The Gadget Show.


It’s not the end of the world: Willis & Weaver could save us from apocalypse say Brits

Bruce Willis in Armageddon

Bruce Willis in Armageddon

BRUCE WILLIS and SIGOURNEY WEAVER are the movie stars most Brits believe can rescue Earth from the predicted Mayan apocalypse on 21st Dec, according to a new study.

The Hollywood A-Listers were chosen from a range of action stars in response to a survey of 2000 Brits by movie and TV streaming service blinkbox to mark the prediction by ancient Mayans that the world will come to an end on 21st December 2012.

Those asked believed the duo – who played deep-sea oil driller Harry Stamper in Armageddon and warrant officer Ellen Ripley in Aliens – would be best placed to help us survive the predicted apocalypse.

The end of the world has inspired Hollywood film-makers for decades, which is why movie streaming service blinkbox also conducted detailed analysis of the genre.

Research into the 50 most iconic apocalypse movies on the service reveals that more involve ALIENS than any other form of threat; the hero who most commonly comes to Earth’s rescue is a 6ft male American scientist in their 30s. A DEADLY VIRUS and NATURAL DISASTER are the second and third most popular threats to civilisation in movies analysed.

Most Brits surveyed believe an ASTEROID HIT would be the most likely way the world will end. Only 1% of the UK population believe aliens pose a threat to civilization.

Those surveyed voted The Day After Tomorrow as their favourite apocalypse movie.

The Mayan prophecy foretelling the world’s end has captured public imagination across the world. Over half of Britons say they are aware of the prediction and one in ten admits to feeling worried about it.

Movie expert Natalie Haynes, commenting on the findings, said: “Hollywood has been obsessed with humankind’s imminent demise recently so the hype around the Mayan apocalypse reflects our current neuroses; we used to fear manmade crises like nuclear war, but now it all feels beyond our control – whether it’s asteroids, plagues or zombies, our imagination has gone wild and more than ever we’re wondering who could save us.”

Ben Ayers from blinkbox adds: “The end of civilisation is one of the most popular movie themes and it’s no surprise to learn that practical Brits don’t believe the Hollywood hype about aliens. It’s also encouraging to learn that when it comes to the end of the world, we can rely on Bruce and Sigourney to come to our rescue.”

The survey found that most (27%) would feel safest in an underground bunker. Over a quarter said home would be the best safe haven, with 6% planning to hide under the duvet.

Ends

For further information, please email comms@blinkbox.com or call 020 7092 8771

Notes to editors:

blinkbox commissioned OnePoll to conduct the nationwide research amongst 2000 UK adults between 16 November – 20 November 2012.

Top 3 apocalypse movies of all time, according to the UK public:

  1. The Day After Tomorrow (28%)
  2. Armageddon (18%)
  3. Outbreak (13%)

Hollywood’s top 3 world endings:

  1. Alien Invasion (26%)
  2. Virus (16%)
  3. Natural Disaster (12%)

Top 3 ways the world will end according to Brits:

  1. Asteroid strike (15%)
  2. Natural disaster (14%)
  3. Nuclear explosion (9%)

The top 3 most popular male movie star saviours:

  1. Bruce Willis, Harry Stamper in Armageddon (27%)
  2. Will Smith, Lieutenant Colonel Robert Neville in I Am Legend (20%)
  3. Arnold Schwarzenegger, Jerico Cane in End of Days (8%)

The top 3 most popular female movie star saviours:

  1. Sigourney Weaver, Ellen Ripley in Aliens (28%)
  2. Angelina Jolie, Jane Smith in Mr & Mrs Smith (19%)
  3. Uma Thurman, the Bride in Kill Bill (13%)

About blinkbox

blinkbox has the latest hit TV series and blockbuster movies to watch instantly without subscription. The service offers thousands of quality titles on a growing number of devices including games consoles, Smart TVs, Blu-Ray players, set top boxes and PCs/Macs. blinkbox is proud to be part of Tesco and was voted ‘Best online movie service’ by viewers of Channel 5’s The Gadget Show.