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New marketing campaign hits home blinkbox Movies’ ‘fresh from the cinema’ credentials


The new ‘Fresh’ campaign celebrates blinkbox as the home of the latest releases

A new marketing drive reinforcing blinkbox’s position as the home of the freshest movie releases goes live this week.

The integrated push uses a spoof ‘F’ for ‘Fresh from cinema’ classification to trumpet the fact that blinkbox has the latest blockbuster movies after their run in the cinemas.

Conceived by creative agency Antidote, the campaign features 30 second TV adverts with a humorous voiceover man stating: ‘The following movie has been rated fresh from cinema’ before showcasing the latest titles on blinkbox. The campaign also includes bus sides, and digital video and display. Media planning and buying was overseen by Arena Media.

For more information contact the blinkbox communications team.


blinkbox goes UltraViolet, helping customers build their digital collections of movies and TV

blinkbox has introduced digital movie and TV locker service UltraViolet to allow customers to build a digital collection from select physical discs they have bought in-store and access them via the service.

UltraViolet is backed by a consortium of over 70 companies including major studios Sony Pictures Home Entertainment, Warner Bros. Home Entertainment, NBCUniversal and 20th Century Fox Home Entertainment with the purpose of creating a simple way for consumers to get the most enjoyment from collecting movies and TV shows, whether they buy physical discs or digital movies and digital box sets. Read full post →

Channel 4 hits including The Inbetweeners now on blinkbox following major new deal

Hundreds of hours of Channel 4 TV series, including global hit franchise The Inbetweeners, will be available to buy on blinkbox in the UK and Ireland after the broadcaster signed a major content deal with the popular streaming service.

From today customers can buy the three The Inbetweeners TV series and rent or buy the first hugely successful The Inbetweeners Movie on blinkbox.

Other iconic shows coming to blinkbox under the terms of the deal include Peep Show, Skins and Miranda plus recent hits such as Derek starring Ricky Gervais and acclaimed conspiracy thriller, Utopia. Also joining the service will be some recent Channel 4 films such as Stone Roses: Made of Stone, The Imposter and Pantani: Accidental Death of a Cyclist. Many new Channel 4 programmes will also become available during the lifetime of the partnership. Read full post →

blinkbox Music hits another landmark with its billionth stream

  • Katy Perry pips Ellie Goulding to the post as the queen of pop
  • Foxes named biggest breakthrough act
  • John Legend delivers the most played song
  • The Ting Tings’ That’s Not My Name is the billionth stream

This week Tesco owned streaming service blinkbox Music hit another key landmark by streaming its billionth track.

Last month the music streaming service announced the countdown to the billion was on. Since then, listeners have been rewarded with a variety of prizes if they found themselves listening to the 900 millionth, 925 millionth, 950millionth, 975 millionth and billionth track.

The listener who pressed play for the magic billionth track received a years’ worth of live music gig vouchers, 100,000 Clubcard points and they will be invited to create their own blinkbox Music station which will be made available to the nation.

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£5 free blinkbox Movies credit with a Google Chromecast from Tesco

Tesco shoppers who buy a Chromecast in store or online will receive £5 worth of free credit to spend on the pay as you go movie and TV streaming service.

The £30 thumb-sized media streaming device transforms an ordinary TV with an HDMI port into an internet connected TV. Once it’s plugged in to any high-definition television, customers can use their laptop or tablet to browse and cast content from blinkbox to their TV. They can even use their device to play or pause what they see on their big screen, or adjust the volume. Read full post →

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