A new marketing drive reinforcing blinkbox’s position as the home of the freshest movie releases goes live this week.
The integrated push uses a spoof ‘F’ for ‘Fresh from cinema’ classification to trumpet the fact that blinkbox has the latest blockbuster movies after their run in the cinemas.
Conceived by creative agency Antidote, the campaign features 30 second TV adverts with a humorous voiceover man stating: ‘The following movie has been rated fresh from cinema’ before showcasing the latest titles on blinkbox. The campaign also includes bus sides, and digital video and display. Media planning and buying was overseen by Arena Media.
For more information contact the blinkbox communications team.